Developed a poetic, modular brand system that blends minimalism with personality across packaging.
Category:
Identity Design
Client:
Arc Studio
Duration:
5 – 6 Weeks
Location:
Amsterdam, Netherlands
Overview
Glimmers Rising is a grief and mindful crafting company focused on creating supportive, healing experiences. I designed a website from the ground up to establish brand identity, build trust, and guide users through a calm, intuitive experience.
The site is currently in development and has not yet been launched.
The Problem
The business had no existing digital presence, making it difficult to communicate its offerings, establish credibility, or guide users toward engagement. The challenge was to create a cohesive, trustworthy experience that clearly conveyed the brand while supporting users in an emotionally sensitive space.
Without a digital presence, users lacked a clear way to understand services, assess credibility, or take action.
Designing for grief required balancing clarity with emotional sensitivity.
The Goals
Create a calming, intuitive experience that:
clearly communicates services
builds trust and credibility
gently guides users toward booking or engagement
The Approach
Analyzed competitor wellness sites to identify common UX patterns and gaps
Focused on clarity, emotional tone, and visual hierarchy
Designed a cohesive UI aligned with a calm, healing brand aesthetic
The Solution
Clear, Guided Navigation & Clarity:
Organized content into simple, digestible sections to help users understand offerings and navigate the experience without feeling overwhelmed.
A space for healing should feel calm, clear, and supportive.
Intentional Visual Design & Emotional Tone:
Used pastel colors, spacing, and typography to create a sense of calm, playfulness, and trust, aligning the interface with the emotional goals of the brand.
Trust & Clarity Through Content:
Structured messaging to clearly communicate services, reduce ambiguity, and help users feel confident in taking the next step.
The Impact
Established a clear and trustworthy digital presence from the ground up—enabling users to understand services, navigate with ease, and confidently engage with the brand.
Key Findings
Emotional design plays a critical role in user trust
Simplicity and clarity reduce overwhelm in wellness experiences
Strong visual hierarchy supports both usability and brand perception
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