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Modernizing MedQuest's Website

Images of MedQuest's newly redesigned website on an iphone including the login screen and home page of their website. representing matching new brand identity and seamless navigation built on user trust.
Image showcasing "Project Overview" which includes a 6 month timeline, my role as the lead UX/UI designer, tools used including Figma, G-Suite, Voice Memos, and Jira, and the team including me, a UX Designer, CEO, COO, Developer 1, Developer 2, and the Brand Copywriter Consultant

An Outdated Design: Let Me Upgrade You

CONTEXT

MedQuest helps law firms cut through that complexity with medical record retrieval and case-building services. I led the redesign of their website experience to help legal teams find services faster, trust the platform, and take action for their clients.

The Site MedQuest Hired Me to Redesign

Image showcasing MedQuest's original website that they hired me to redesign. Image showcases a screenshot of the original website which lacks a global navigation, has a chaotic layout, heavy use of color, no clear CTA's to give the user direction, and overall difficult to read due to heavy text, color, and layout.

See past MedQuest website here
 

Speak Now or Forever Hold Your Peace: What Legal
Professionals Value

Diagram indicating what users value about websites, in general, through user research. The results detail that users value credibility, clear, comprehensible information, easily navigable sites, timely communication and saving money, getting to know the face behind the company.

WHAT USERS VALUE ABOUT WEBSITES

WHAT USERS VALUE ABOUT MEDQUEST

 Saving time, money, upfront pricing

Communication, reliability, meeting deadlines

Flexibility of needs based on customer 

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MEET DANIEL: A PARALEGAL SEARCHING FOR TRUST & CLARITY

Diagram showcasing a persona of the user "Daniel". Daniel is a young, ambitious paralegal at age 30 in Austin, Texas at the firm "Ramos James Law PLLC". His goals include making sure experts are credible and trustworthy, and align with MedQuest's vision and timeframe. His needs include a centralized place to navigate the website and to better understand MedQuest' s services, and clarity on MedQuest's values are and if they are a legitimate company.

We first met Daniel, a paralegal at Ramos James Law, when mapping the MedQuest ordering flow case study (see here). Now, tasked with evaluating MedQuest for a malpractice case, poor navigation and missing information left him questioning MedQuest's credibility.

DANIEL'S PROBLEM STATEMENT

Daniel needs a centralized way to navigate and access clear, reliable information about MedQuest to evaluate their credibility and gain a better understanding of their services, enabling him to make an informed decision about partnering with them.

Mapping the Path to Clarity: How Navigation Improves UI

Competitor research showed that effective legal websites use simple, intuitive navigation, often organized into four clear sections: Home Page, About, Services, and Support

Sitemap diagram that showcases a rough draft of the site, including a home page, about page, services page, and support page.

Implementing Credibility and Trust

A low fidelity wireframe is showcased here which acts as a rough draft of the redesigned site, based on user research, including an about pagae to legitimize the company and showcase its values, a services page so users can better understand MedQuest's services, clean visual aesthetic, metrics to add crediblity, video about the founder to add crediblity, and testimonials to add credibility.

Leading UX & UI: Brand Identity and Accessiblity

I led the UX strategy and UI design, collaborating with the brand copywriter to align content with MedQuest’s voice. I redesigned typography, icons, buttons, and layouts to create a cohesive, accessible system that reflects MedQuest’s rebrand. Every component followed WCAG 2.1 standards to ensure usability for all. Explore the UI MedQuest case study here.

A screenshot of the redesigned website which showcases a "How it Works" chart so users can easily know what to expect, can learn more about each step, and have visual aesthetics that match brand identity.

See redesigned website here
 

Making the Full Picture Click: An Added Page

THE CHALLENGE: SERVICES WITHOUT A CLEAR MAP

Early in the process, I identified a key gap: users couldn’t see how MedQuest supports every stage of a legal case. I proposed a dedicated, visual “Solutions for All Stages of Your Case” page under the "Services" section to communicate the full service offering clearly and intuitively.

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Designing for both personal injury and medical malpractice pathways was complex. After several iterations, I created a clean, color-coded chart that maps each service to the right case type and litigation phase—giving legal teams a quick, trustworthy view of MedQuest’s value from intake to settlement.

A diagram of "Step by Step Care" that includes a chart to show how MedQuest assists through medical malpractice cases and how MedQuest can help with Personal Injury cases. This chart includes swim lanes, which are somewhat confusing and the CEO did not like.
A diagram of "Step by Step Care" that includes a chart to show how MedQuest assists through medical malpractice cases and how MedQuest can help with Personal Injury cases. This chart includes a color-coded half circle to differentiate between medical malpractice and personal injury cases, which the CEO liked.

Findings vs. Time Constraints: Testing
the Redesign

USABILITY TEST OBJECTIVES

Evaluate how successfully users can navigate the MedQuest website to understand and decide to purchase. Identify standout elements, areas of confusion, factors influencing decision-making, and any missing information that could aid users.

Usability test insights, including usability test key findings, heuristics violated, notes, proposed solutionsf for the high fidelity, and a heuristic solution

KEY FINDINGS AND THE ULTIMATE DECISION

  • Users wanted a more interactive, clickable “Build Your Case” chart.

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  • There was confusion around the names of services that MedQuest offers.

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  • More expert information was requested.

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  • UX copy on Curbside Counsel needed rewriting.

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  • The “Q” logo was mistaken for a sickle.

Due to workflow differences and launch timelines, the CEO prioritized essential fixes and postponed some enhancements (like interactive charts) to Phase 2. Meanwhile, the copywriter consultant worked on confusing text findings.

THE ONE THING THAT CHANGED OUR BRAND

In early designs, I refined the MedQuest “Q” to a half-circle for better visual balance. While this aligned with my UI vision, the CEO stressed protecting brand identity. Usability testing confirmed the original “Q” resembled a sickle, creating confusion. We landed back on a clean, neutral half-circle that preserved recognition without compromising clarity.

an image of the Q logo for MedQuest that looks like a sickle; users did not like.
An updated image of the logo that does not look like a sickle, but a half circle that users did like.

From Insight to Impact: Key Results &
What's Next

Designing MedQuest’s unauthenticated site challenged me to balance business goals with user clarity—especially across two distinct legal audiences. It pushed me to think beyond surface-level fixes and instead craft systems that build trust, simplify complexity, and guide users with confidence. Leading both UX and UI, I learned how to navigate stakeholder input, preserve brand identity, and design for scalability in a legal-tech context

KEY RESULTS

  • Achieved a 75% user satisfaction rate for ease of use in the redesigned website.

  • Boosted task completion rates by 30% in the medical case ordering system.

  • Consistently met 100% of project deadlines through efficient design iterations, close collaboration with developers, and implementation of multiple version goals.

WHAT'S NEXT?

Chart on the digital tablet screen.

Phase 2 Usability Enhancements

Prioritize key improvements from testing—like a more interactive “Build Your Case” experience.

Business Meeting 2

Measure Business Impact

Partner with stakeholders to track conversion rates, user confidence, and operational efficiency post-launch.

Business Meeting 2

Explore Patient-Facing Features

Evaluate opportunities to increase transparency, such as case progress notifications for patients.

This project reinforced a core belief: even in legal-tech, trust is designed—through clarity, empathy, and scalable, system-level thinking.

Let's Talk Design

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