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Modernizing MedQuest's Website

Images of MedQuest's newly redesigned website on an iphone including the login screen and home page of their website. representing matching new brand identity and seamless navigation built on user trust.
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The Challenge

CONTEXT

MedQuest simplifies complex medical cases by streamlining record retrieval and case preparation, helping law firms better advocate for patients.​

The Site MedQuest Hired Me to Redesign

Image showcasing MedQuest's original website that they hired me to redesign. Image showcases a screenshot of the original website which lacks a global navigation, has a chaotic layout, heavy use of color, no clear CTA's to give the user direction, and overall difficult to read due to heavy text, color, and layout.

See past MedQuest website here
 

PROBLEM

Paralegals and lawyers evaluating MedQuest’s services were met with a disorienting site—lacking a global nav, overwhelmed by visual noise, and devoid of trust-building cues. In high-stakes legal contexts, this ambiguity erodes credibility within seconds. My strategic mandate: unify navigation and anchor the design around trust and clarity to accelerate user confidence.

My Design Process

Diagram indicating what users value about websites, in general, through user research. The results detail that users value credibility, clear, comprehensible information, easily navigable sites, timely communication and saving money, getting to know the face behind the company.

What our Users Value

 Saving time, money, upfront pricing

Communication, reliability, meeting deadlines

Flexibility of needs based on customer 

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Sitemap diagram that showcases a rough draft of the site, including a home page, about page, services page, and support page.

BETTER NAVIGATION

Competitive benchmarks confirmed that high-performing legal websites typically revolve around four navigation pillars: Home, About, Services, and Support. I reorganized MedQuest’s IA around these pillars to reduce cognitive load and align with user mental models—creating an intuitive framework from the ground up.

Implementing Credibility and Trust

A low fidelity wireframe is showcased here which acts as a rough draft of the redesigned site, based on user research, including an about pagae to legitimize the company and showcase its values, a services page so users can better understand MedQuest's services, clean visual aesthetic, metrics to add crediblity, video about the founder to add crediblity, and testimonials to add credibility.

Fixing a Key Gap

CONTEXT

I identified that users couldn’t see how MedQuest supports every stage of a legal case, so I proposed a dedicated, visual ‘Solutions for All Stages of Your Case’ page under the Services section to clearly communicate the full offering.

Multiple Iterations

See past MedQuest website here
 

A diagram of "Step by Step Care" that includes a chart to show how MedQuest assists through medical malpractice cases and how MedQuest can help with Personal Injury cases. This chart includes swim lanes, which are somewhat confusing and the CEO did not like.
A diagram of "Step by Step Care" that includes a chart to show how MedQuest assists through medical malpractice cases and how MedQuest can help with Personal Injury cases. This chart includes a color-coded half circle to differentiate between medical malpractice and personal injury cases, which the CEO liked.

FINAL

DESIGN

Users couldn’t see how MedQuest supported each litigation phase. The original swim-lane was dense and confusing. By redesigning it into a phase-based, color-coded visual, we clarified service scope and reinforced trust—making it intuitive for legal teams. We scoped interactive drill-downs for Phase 2 due to timeline constraints, focusing Phase 1 on clarity over complexity.

The Solution

UI DESIGN

I led UI design in close collaboration with the copywriter and developers—applying WCAG 2.1 accessibility standards and rebranding with consistent typography and iconography. Each UI choice was intentional: making MedQuest feel trustworthy, scalable, and accessible to users across age groups and legal contexts.

A screenshot of the redesigned website which showcases a "How it Works" chart so users can easily know what to expect, can learn more about each step, and have visual aesthetics that match brand identity.

See MedQuest's redesigned website here
 

CHANGES

  1. Cohesive Navigation: clearer pathways for legal users

  2. Tust-Building Elements: metrics, testimonials, founder video

  3.  Enhanced Visuals: new typography, icons, WCAG-compliant components

The Impact

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LESSONS

LEARNED

Image by Towfiqu barbhuiya

Credibility is Experiential
By embedding credibility cues—metrics, testimonials, founder video—within the main navigation paths, we elevated trust without slowing the user journey.

Image by Blake Weyland

Navigation Shapes Confidence
A simplified IA reduced user anxiety in usability testing sessions, speeding time to actionable decisions.

Image by Elena Mozhvilo

Design Systems Enable ScaleAccessible design and a consistent UI system positioned MedQuest for future platform growth with minimal rework.

Let's Talk Design

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